How will the mobile cloud evolve and what pressures will future applications put on existing Business Support Systems? One thing we can be sure of is that most of today's traditional billing products will have to change to adapt to business realities.
The real challenges in cloud billing are:
Ownership: Who owns the business model - the operator? The application vendor? Both?
Disparate objectives: There are multiple relationships to manage, spanning operators, application vendors, end users, resellers, advertisers; and a combination.
Unknown unknowns: As new business models emerge rapidly, the future will present those we haven’t even conceptualised yet.
Accountability: A growing need for the tighter management of service entitlement.
The talk will demonstrate why Dynamic Business Modelling will allow Mobile Cloud Computing Applications to flourish.
Guest speaker: Rob Dracup - Senior Sales Director - EMEA and APAC for MetraTech Corp.
About MetraTech
MetraTech Corp., is the leading provider of Web Services-based billing, customer self-care, and partner management solutions. MetraTech Corp. has over 40 clients worldwide and is used in the Telecommunications, Finance, SaaS, Utilities, and Transport industries.
About Rob Dracup
Rob joined MetraTech in 2007 from Comverse Technologies, where he was a sales account director, looking after large Tier 1 Accounts such as BT and O2 (Telefonica). Rob has worked in the telecommunications for over 25 years, for Alcatel, Lucent, Unisys Comverse and has over 10 years experience of billing and customer care. He has a strong track record of leading sales and account management of complex IT and telecommunications solutions to most major UK based operators, including BT, Orange, Vodafone, NTL and O2. He has worked in partnership with Accenture, IBM, Logica, CapGemini, Oracle, TechMahindra and Sun.
